How to optimize your Facebook advertising strategy? How to increase your business through social media.
To answer the different questions related to Facebook advertising strategy , a workshop was organised by Workcave , a Co-working space in Chandigarh on 8th September 2018 with Mr Siddharth Dwivedi as speaker. Yes, When it comes to Facebook advertising, the hype is real.

The numbers don’t lie in regard to Facebook’s marketing. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy. Whether you’re curious about the buzz surrounding Facebook ads or are looking to fine-tune your current social media advertising campaigns, 2018 is poised to be a major milestone for the world’s largest social network. That said, succeeding with Facebook advertising isn’t as easy as flipping a switch. From targeting specific users to finding the right ad format, there are tons of variables that can make or break your campaigns.

Siddharth Dwivedi is the Chief Marketing & Content Officer of  Vaizle and XOR Labs. With over 5 years of digital marketing experience working, he has helped over 50+ and INC500 companies to increase revenue with digital ads, build digital and content marketing strategies, and setup marketing funnels. He guided the attendees ,how to optimize your Facebook advertising strategy by following steps:

1. Choose the Right Target Audience Let’s start with a reality check. Your Facebook ads are only as effective as how well you can define your audience.
2. Test Different Facebook Ad types What separates Facebook from other ad platforms is its variety. The freedom brands have in terms of customization provides seemingly endless possibilities for creative, compelling ads.  Additionally, just about any given goal for your Facebook advertising strategy is fair game. Looking to drive app downloads? Check. Need to show off products and offers? Check. Want to advertise your latest webinar or case study? Check. And that doesn’t even scratch the surface of what’s possible via Facebook advertising

3. Tap Into the Power of Facebook Remarketing If you’re on the fence about your audience or what type of ad to use, don’t panic. The process of setting up a campaign can be daunting as you wonder whether or not your hard work will pay off. As a result, you might want to consider honing your Facebook advertising strategy on your existing leads. Through remarketing, Facebook allows you to serve ads to a custom audience of people who’ve interacted with your brand before based on a custom audience services. These interactions might include: People who have previously visited your website .People who have made a purchase on your site in the past People on your email list

4. Running Budget-Friendly Facebook Advertising Strategy- Facebook ads are lauded for their impressive CPC and ability for brands to define their own budgets. Facebook allows you to set your budget on either a daily or “lifetime” basis. On a daily budget, Facebook determines the best opportunities to serve your ad based on an average over the course of time. Facebook may exceed your budget by 25% if they deem necessary based on the opportunities available.

The session lasted for about 3 hours and at the end of the session, the speaker solved the queries of the attendees , individually. The event was a full house event.

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